Avianca and TACA, two significant airline groups in Latin America, merged back in 2009, producing a holding business that consists of the former flag carriers of Colombia, El Salvador, Guatemala and Costa Rica. Since then, they’ve invest a handful of years integrating the two groups even though the old brand names had been retained. That ended yesterday, May 28, when Avianca became the group’s primary brand.
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The conference will be held at the Harpa ‘s music hall and conference center. The Harpa is situated at the old harbor of historic Reykjavik. The Branding Box is an excellent branding and marketing and advertising guide for savvy entrepreneurs wanting to craft their brand messaging.
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