Marketing Benchmark Index

In this tribute to former Y&R chairman Ed Ney, who lately passed away, David Sable examines the characteristics of leadership that Ney demonstrated throughout his career.

Contemporary technologies saves us lots of time, whether it’s our computer regulated cars driving us to perform, washing-machines to do our laundry, or automated banking to enable us to pay by credit card, use web banking, or get cash out from the ATM.

Superior mobile prowess. In addition to the sheer size of its audience, Facebook has mastered the art and science of mobile publishing much better than practically anybody. In the very first quarter of this year, the company reported, 65% of its site visitors and 73% of its ad revenues came from such hugely optimized mobile web sites as its Paper app.

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