10 Successful Tips on Travel and Hospitality Email Marketing Campaigns

As travelers crisscross the globe, they’re spending money on flights, accommodations, food, and activities. In 2016, 1.2 billion people traveled internationally and spent $1.5 trillion, according to the U.S. Travel Association.

Importance of Digital Marketing in Travel Industry

The travel and tourism industry are the most affected industries by digital world development. The travel and accommodation industry are the first ones to use digital marketing techniques in their practices. They use it to engage communities and make sure their clients have the best possible experience.

They need to perform well and gain competitive benefits, players in this industry are always looking for the greatest and unique ways to reach their buyer and tailor their offering for the target audience.

Today, we have computer, laptop, mobile devices, etc. We have easy access to information of the tourist industry from accommodation, travel, food, and activities. Effective digital marketing are the best way to reach a large audience in a quick way at lower cost.

With help of different digital marketing channels, more  customers are being served online especially via tablet and smartphone. Travel online marketing can go viral for any given audience with help of article, audio, email, and video.

The travel and tourism industry are fast changing and the statistics are getting outdated quickly. Here are the nerdy and heavy numbers which will still help you know the upcoming trends in the online travel industry.

  • Manage your Online Reputation
  • Social Media in E-travel Industry
  • Visuals are the Best Marketing Toolbox
  • Go for Online Bookings to Maximize Revenue
  • Mobile-Optimized Businesses are Winners
  • Video Bring you More Audiences

To help captivate travelers, increase loyalty, and give reservations a boost, here’s a look at ten wildly successful email marketing campaigns that you can mimic this year:

1. Give travelers a warm welcome

When a traveler signs up for your emails, it’s time to roll out the red carpet. Send your new contact a welcome email with a warm greeting and information that encourages the subscriber to learn more about your brand.

You can automate welcome emails so they’re triggered to arrive in a subscriber’s inbox immediately following their sign up. Research shows welcome emails that are sent in real-time have an 88% open rate and a 29% click-through rate, which is significantly higher than welcome emails that are sent in batches that garner 52% open rates and 12% click-through rates, according to Experian.

Here’s a great example of a welcome email sent by Fairmont Hotels, to its new subscribers. It encourages subscribers to check out destinations where Fairmont Hotels are available:

2. Provide travel inspiration

With so many places to go, travelers need some inspiration. Research shows a growing number of travelers are looking to visit lesser known areas or non-touristy locales, according to the 2016 Virtuoso Luxe Report.

Create and send emails that showcase exotic places to visit or little cities that are off the beaten path.

No matter what destinations you tout, make sure you include awesome images to go with it. Images not only draw attention, but they also help travelers imagine themselves sitting under a palm tree or touring the streets of a city.

Flight Centre does a great job inspiring subscribers with these newsletter-like emails that showcase great destinations (with compelling images) at a low price.

Pro tip: The secret to success for these emails is that Flight Centre uses data they have about their customers with dynamic content to deliver deals that will appeal to preferences, prior purchases, and web browsing behaviors.

3. Personalize travel ideas and deals

While sending emails filled with fun travel destinations is a great start, you can up your email game by personalizing those emails like we saw in the Flight Centre email.

A personalized email is more relevant to a subscriber, which makes him or her more likely to open it and click through.

To personalize emails, you should capture information from your subscribers or use data from other third-party apps like your booking app, e-commerce app, or your CRM. Every piece of information you gain provides more insight into your customer and gives you the ability to provide customized travel offers.

Check out Campaign Monitor’s latest acquisition which will make this easier than ever.

During the email sign up process, Air Canada asks new subscribers to tell them their home airport and what destinations they’re interested in. Using this information, the company sends promotions that are relevant to the subscriber’s interests.

The flight deals depart from the subscriber’s home airport, which in this case is Montreal, and go to destinations that the subscriber is specifically interested in.

4. Provide gift ideas on holidays

When a holiday rolls around, send travel ideas. People are always hunting for a great gift, so why not encourage them to think outside of the gift-giving box?

Flight Centre sent its subscribers an email on Mother’s Day that said, “Brunch is nice, but a trip is better.” It’s humorous, timely and most importantly, it could encourage two bookings – not just one.

In this example, subscribers can enter to win a Mother’s Day trip by giving feedback. You can try that, or just send a promotional email on a holiday of your choice.

5. Provide testimonials

Travelers aren’t just scouring the web for the most affordable trip; they’re also reading reviews. Ninety-three percent of travelers worldwide say their booking decisions are influenced by online reviews, according to research from TripAdvisor.

Since travelers are so dependent on reviews, why not help them out? Consider creating an email that has several testimonials from happy customers, and give subscribers a link to read more.

Fairmont Hotels sends this testimonial email with a call to action that leads subscribers to read stories from real guests.

6. Encourage travelers to join your loyalty program

Loyalty is a hard nut to crack in the travel and hospitality business. Travelers tend to search for the best deals rather than favor a specific brand. However, if you have a rewards program, you can use it to encourage loyalty and repeat business.

Research shows members of a loyalty program generated 12 to 18 percent more revenue for a brand than non-members did in 2016, according to Accenture.

Send current subscribers emails that focus on the program and its benefits. Include a call to action that leads subscribers to an easy sign up form. Here’s an email from Fairmont Hotels that does exactly that:

7. Give loyalty members incentives to travel

After attracting subscribers to your loyalty program, you can send emails that are specific to this niche. Consider segmenting this list into smaller groups based on buying behavior, popular destinations, or location.

By segmenting your list, you can provide relevant travel ideas and incentives that encourage travelers to take action.

For instance, you can email subscribers in Los Angeles a travel deal that departs out of LAX, or give members double points for making a reservation.

British Airways, offers its loyalty members a chance to double their air miles by booking a flight in the next 45 days. The email even includes the member’s points status in the email.

By using email to promote its loyalty program, British Airways can incentivize more travelers to book a trip.

8. Provide access to experiences

Travelers are looking for an experience, not just a destination. That’s why it’s important to promote activities that are available to travelers. By focusing on the journey and not just the destination, you can create memorable customer experiences.

For instance, don’t just promote great rates on a room; promote all of the services that are available at your hotel as well. Appeal to the business traveler with an email promoting your business center, or tell families about the Olympic-sized pool that’s sure to keep the kids entertained.

Think of ways to give travelers a unique experience like Virgin Experience Days, does with this email that offers a chance at virtual reality skydiving.

9. Offer a limited-time deal

Seventy-six percent of business travelers and 70% of leisure travelers book with a specific brand because of price, according to Google.

Considering the priority of great pricing, send emails to your subscribers that give them the chance to take a great trip for an unbeatable price. Show subscribers how sweet these deals are by putting a time limit on them.

The tight deadline should encourage subscribers to act fast. Flight Centre used this idea in a recent email that offered cheap deals to New York City. To convey this limited-time offer, Flight Centre added a countdown clock to the bottom of the email.

10. Give travelers a chance at spontaneity

It takes the average traveler 45 days to book a vacation, according to research from Expedia. However, not every traveler invests that kind of planning time.

In fact, some travelers are looking to get away quickly. Give subscribers the chance to take a spontaneous trip with a can’t-resist email offer. Flight Centre sent this email to subscribers with a link to last-minute vacations that start at $530. Read all about how Flight Centre increased their click-through by 57%.

Wrap up

While competition in the travel and hospitality industry is fierce, all of these tips are designed to help you attract and retain subscribers. Sending a variety of emails that focus on deals, destinations, fun experiences, and loyalty programs gives you a competitive edge and keeps travelers coming back for more.…

What is to know about Bitcoin Mixing? How crypto currency can help you?

The closest thing to money laundering that you can get in the world of Bitcoin is mixers (or also called tumblers). These are services that are used to mix the funds of one person with those of others. But what is the intention to use Bitcoin mixer? It confuses the flow of that money and makes it lose track of it. In essence, when Bitcoin are mixed, the user is sending their money to an anonymous service that will then respond by sending the same amount but composed of cryptocurrencies that belonged to other users. In this way, the currencies of user A can be traced back to user B and those of the latter are traceable to user A. It increases the number of users involved in the operation and the result is that they follow the route to each other’s money It will become impossible.

Anonymity

There are many sites that offer this service and some of them offers self-proclaim the perfect mixer. Most of these sites have links visible in the normal web (which you access through search engines such as Google or Bing) and “reference points”, but to carry out a mix of Bitcoin it is necessary to resort to the Deep Web.It is there, in that space unknown to many, that transactions take place. The reason is obvious.

A site that is laundering large amounts of Bitcoin may not have a public domain that Google drops as a search result. That is why it becomes a valuable ally for those who need to wash their Bitcoin. Tor is an Internet search engine that has the power to ensure the anonymity of the individual who performs the search. With this, the user is free to explore the deep internet without being identified. This makes it an ideal way to access the Bitcoin mixers.

Bitcoin script

Another important point is that Bitcoin mixers still require users to have their computers’ JavaScript disabled. This, as many know, is a programming language that allows browsers to present elaborate and dynamic interface web pages. But in exchange, it sacrifices the security of communications on the Internet and allows malicious attacks.

Conclusion: The Bitcoin wallets In addition to using Tor as a search engine, users tend to create several Bitcoin portfolios both on the web and through Tor. The first can be created in the Blockchain.info service and would be public portfolios, “legal” and with which the user could buy Bitcoin in highly researched sites. On the other hand, the second ones would be those portfolios that no one can know who their real possessor is and they are created frequently in sites of the Deep Internet. …

Why You May Not Qualify for a Car Title Loan

 

Auto title loans are a great option for those who need financial help from non- traditional lending institutions. You present your car to the lender who gives you a loan equivalent to a certain percentage of the value of your car. The lender will give you a check; you leave the title with them as you continue using the car. Most of these companies don’t have credit score requirement as long as they have a car title and have proof that they can pay the loan.

However, you may not qualify for the loan facility because of some of the factors below

When the car value doesn’t cover, the loan advanced

It is a principal of every lender to ensure that all loans are fully covered. This means that the collateral you present must have a value higher than the amount requested. This cushions the lender in case you are unable to repay and they have to result to repossessing the car. The total car value is discounted at a certain percentage say 80% and this is the maximum amount you’d qualify for. Thus if the amount requested is more than the car discounted value, then it is a straight decline.

When there is no repayment ability

You could be having the car whose value is enough to cover for the loan facility. However, it is not the lenders wish to resell your car and therefore, he must ensure that you’re in a position to repay the amount advanced. The business gross income will be used to calculate the amount that the customer can afford at the end of the month. This is used to come up with the amount of loan that you’ll qualify for.  Sometimes, you could be having more than one credit facility from other lenders and this may reduce your chances of qualifying for the loan especially if your income cannot cover the entire exposure.

Status of the car

It is possible that the car could be attached with another institution as collateral for another credit facility. Most of the Title Loans Ocala companies will not accept such a car as collateral unless they are convinced enough that the remaining balance is repayable and doesn’t pose a future risk. If the title is jointly registered with another lender, then, no other lender would accept to have it since it’s of no value.

When the purpose is not clear

Borrower’s character is one of the key areas that lenders pay attention to. Any loan is borrowed for a purpose and this must be clear for the lender to give you a green light. Most lending companies will not accept applications from borrowers who can’t detail how the money will be used. Ensure you have a clear purpose and a budget of how you are going to utilize the loan proceeds. That gives the lender an assurance that the money will be used properly and therefore repayment will be seamless.

During your first meeting with the lender, ensure you get all the details on the requirements for a car tile application. That will tell you whether you qualify or not. There is no need of wasting all the time only to be told that your loan is declined- it is very frustrating.

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