Because its beginnings in 1819 as Cincinnati College, the University of Cincinnati has moved, grown, evolved and adapted. In brief, UC has been a University of Alter.
Organizations do not HAVE to commit funds on branding, but numerous do and rightly so. They commit income on branding when they need help with what must be organic and easy, but actually is not—finding clarity. Organizations also typically have to invest money on branding, when they or their marketplace is evolving or changing, or when they are possessing difficulty expressing themselves properly across all communication pathways.
Understaff and Outsource. Overstaffing can result in you a multitude of problems. It is far better to understaff and outsource. Do not outsource analysis and development, marketing and sales. Rather, outsource your payroll management.
Set the Stage. Keep in mind that almost everything and anything that goes incorrect would be your fault. For that reason, you should be prepared. Make confident you bring your personal projector and your personal written components. It may possibly even be advisable to bring two laptops (both with your loaded presentation) and a memory card with a copy of your presentation just in case.
The only area for improvement is maybe providing examples of how branding creates value for a business (e.g. how a clear, constant, compelling and relevant brand identity means Nike can charge a lot more for their goods than Sportswear X).