A healthy, accountable advertising sector is good for individuals, very good for business and excellent for the economy but to sustain that, we need policies which strengthen the advertising sector. For brands… that implies the greatest regulatory climate to receive returns on investment in marketing. For media… that implies the greatest climate to generate ad-funded content material, and monetise it in the UK and worldwide. For agencies and services… that means guarding and establishing the UK’s position as a global hub in the face of international challengers.
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That is the bracing conclusion of a new white paper from the International News Media Association that is getting released today. The paper was written by Johnny Ryan of Page Fair , an Irish business that advises publishers on how to respond to the effortless-to-install applications that prevent ads from loading on web and mobile sites. The report is accessible right here for purchase.
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